Zinsser’s formula for science writing

In On Writing Well: The Classic Guide to Writing Nonfiction, William Zinsser offers a formula for effective science writing in chapter 15, “Science and Technology.” Here it is:

  • a linear style (Zinsser means a clear sequence, and he notes the form of the inverted pyramid — start with a small fact and build on it, expanding)
  • avoidance of technical jargon
  • relate arcane processes (or concepts) to “something any reader can visualize” (158)
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